Retired ABC director Ron Brunton has criticised the national broadcaster, claiming the board was lied to by staff to preserve the ABC culture. Obviously I can't comment on the substance of those claims, but I do agree with him on one point - that it is ridiculous for the ABC to refuse to name the commercial sponsors of sporting events while often giving free plugs to authors, publishers and film distributors. It's stupid and confusing to refer to the "domestic cricket series" when all the punters know it as the Pura Cup. Public broadcasting is about informing people, not confusing them.